Question 1

Where are you based?

Accepted Answer

APR is based in Wollongong on the beautiful NSW South Coast but primarily cater to the Illawarra, South Coast and Southern Highlands.

Question 2

Do you travel for weddings?

Accepted Answer

Yes and we absolutely love to! Whilst our primary locations are Illawarra, South Coast and Southern Highlands we will go anywhere in NSW for flowers. We LOVE flowers! For travel outside of our primary locations we charge a travel fee to cover transportation costs and our time travelling. If your venue requires a late night pack down, the travel fee will also include overnight accommodation.

Question 3

Why should we book APR for our wedding?

Accepted Answer

We LOVE working with couples who love what we do and love our style. It means that there is an established trust there and we can produce our best work in this space. When working with APR, it isn’t only about the flowers—hard to believe because we are hardcore flower lovers!! We are passionate about flowers and being able to do your love story justice through the impact of our flowers but importantly, we want the floral planning process to be as smooth and as enjoyable as possible.

We pride ourselves on our excellent communication skills, friendliness and quick, yet thoughtful responses. Rest assured that once your date is locked in, this openness continues throughout the whole process.

Whether you're after a juicy, luxe fresh bouquet or a bold, textured everlasting arrangement, we’ve got the proficiency to suit whatever your preferences are. We also hand select your flowers to ensure that we are providing only the finest florals. We’re also dedicated to using local flowers and wherever possible, we use eco-friendly and sustainable designs and approaches to help protect our planet.

As tastes evolve and transform, we keep our finger on the pulse of trending aesthetics and styles. This translates into better designs, offerings and overall a better service for you. We really want to bring your flower dreams to life and impress you by going above and beyond—it’s your special day and we want to make it special.

APR provides an all encompassing service to bring to life the vision of your flowers for your Wedding Day. This includes but is not limited to: administration; design and planning; early morning Flower Market travel and flower sourcing; materials and equipment sourcing; flower conditioning and prep; equipment prep; flower arrangement labour and resources; delivery and set up/install; bump out; post wedding pack down and cleaning. APR assures to provide a quality service and would be honoured to be a part of your day.

Question 4

Who makes up APR team?

Accepted Answer

I’m Rose, the head Florist of A Pocketful of Roses and your main contact person throughout the floral planning. I hire trusted Florists to help me with events that cannot be done alone. To bring to life your flower dreams it takes a whole team from start to finish and they are absolutely vital. No words are more true in Floristry than “Team work makes the dream work”. Your day will be in excellent hands!

Question 5

How do we book you?

Accepted Answer

We’ve tried to make this as simple and streamlined as possible. All you need to do is fill out the initial enquiry form on our website so we can check that we are available on your wedding date. If we are, happy days! You will be sent a questionnaire to find out more about your day. Complete each question as best you can so that we can provide an accurate quote. Once we receive your responses, we will then prepare a quote for you and send it through.

Once you are happy with the quote, please let us know and we will send through your invoice. You will also be able to pay the $1000 non-refundable booking fee from that invoice. You will also nee to read through and sign the Booking Form from the link we will send you.

Please keep in mind that your deposit is mainly to secure your date. If you would like to lock us in, you can do so by paying the $1000 non-refundable booking fee and returning the booking form. This can give you more time to finalise your wish list. Once booked you also get further access to our ideas and recommendations including on site visits and so on. So don’t stress that everything needs to be 100% perfect straight away. As long as the quote meets the minimum spend of $5,000 when everything is finalised, we can take the appropriate time needed to make it everything you want it to be.

Question 6

How does pricing work?

Accepted Answer

We have a minimum spend of $5,000 (GST inclusive), which serves as a strong foundation for us to deliver high-quality, beautifully designed florals. In floristry—a luxury service—the saying "you get what you pay for" truly applies. The more lush and detailed you’d like your arrangements, the more generous the budget will need to be. This is especially true when incorporating premium blooms such as imported roses or Phalaenopsis orchids.

Once your booking is confirmed, we’ll work closely with you to maximise your budget and offer expert suggestions to help you get the most impact from your florals. We encourage our couples to refer to our Information Guide as a helpful tool for understanding what’s achievable within different budget ranges.

While the cost of flowers plays a role, your investment goes far beyond the blooms themselves. You’re also investing in a full-service experience for your private event—including our time, expertise, design skills, logistics, and care. This encompasses everything from floral concepts and colour palettes, to delivery, on-site installation, clean-up, sourcing materials, market runs, emails, and the hands-on creation of each arrangement.
We’re deeply passionate about what we do. To continue offering our best work and service, our pricing reflects not just the flowers, but the dedication and artistry we bring to every event.

Question 7

Holiday Surcharge

Accepted Answer

We’re always thrilled to create floral magic — even on holidays! However, if your wedding falls on a public holiday, long weekend, or major floral date, an additional 15–25% holiday surcharge will apply to your floral design services.

This applies to dates such as:
Valentine’s Day (14 February)
Mother’s Day weekend (second Sunday in May)
Easter long weekend
ANZAC Day (25 April)
King’s Birthday long weekend (June)
Labour Day (October)
Christmas Eve & Christmas Day (24–25 December)
Boxing Day (26 December)
New Year’s Eve & New Year’s Day (31 December–1 January)

Why the surcharge?
 These dates involve increased demand, higher flower market pricing, and often limited availability of suppliers and couriers. We also compensate our team fairly for working during holiday periods. The surcharge ensures we can maintain our service standards, source premium blooms and deliver a seamless experience — even when the industry is at its busiest.
The surcharge will be clearly listed in your proposal and we’re happy to walk you through any details or date options that might better suit your budget.
Thanks for your understanding — and for choosing us to bring your day to life!

Question 8

After paying my booking fee, how does the process work from now until our wedding?

Accepted Answer

Once your booking fee is paid and your date is secured, we are available for any calls or emails should you need to discuss anything further. If there are any changes from your initial inquiry, we prefer to keep a written record. Email is the best way to document these changes, but after any calls, we will follow up with an email summarising the key points to ensure we’re aligned throughout the process. Please allow us 24-48 hours to send this.

Around three weeks before your wedding, your final balance will be due, along with the wedding brief we send to you. This brief outlines all the floral elements of your day, including images, descriptions, contact details and a brief overview of the floral aspects for your wedding. At this point, everything should be finalised and reviewed to ensure a smooth lead-up to your big day. With this done, you can relax and leave the details to us as the countdown to your wedding begins!
If you have any questions or concerns before your day, we are always just an email or call away.

Question 9

Do you undercut?

Accepted Answer

Unfortunately, we don’t offer discounts or undercut our pricing. Wedding florals are surprisingly labour-intensive and require dedicated work in all weather conditions. What you're investing in is a personalised, full-service floral experience—not just individual arrangements like those from a retail florist, which operates very differently. Every floral designer has their own creative process, pricing structure, and unique design approach. At APR, we develop custom floral recipes and bespoke designs that reflect our expertise in bringing to life your vision. We truly love bringing weddings to life with flowers and deeply value couples who trust our process and choose to collaborate with us.

Question 10

What is the hold fee?

Accepted Answer

A hold fee will be added to your quote for self bump-out and will be refunded once all rented items are returned and cleaned. If any items are missing but the rest are clean, the refund will be reduced by the retail value of the missing items. If items are both missing and not cleaned, the entire hold fee will be forfeited.

Question 11

What’s the difference between seasonal and premium/specialty blooms?

Accepted Answer

Seasonal blooms are known as flowers that are available during certain months and seasons. They are often locally grown and because of this are cheaper per stem than premium flowers. Premium or specialty blooms include flowers that are either unique, really fancy, in high demand or imported. Some of these include like Orchids, Peonies and premium Roses. These are often imported or are so unique or in-demand that they can cost 2-3x more per stem than seasonal blooms. When sharing your inspo images, it’s helpful to state whether you want the exact blooms in the images or whether it’s just the style you’re after as this will impact your quote. You can have the best of both worlds by requesting some premium mixed with seasonal blooms.

Question 12

How do I know if my wedding date is available?

Accepted Answer

You can do this by completing the quick Wedding Enquiry Form. Once received, Rose will be in touch to let you know if the date is free and you will be directed to provide details for wedding flowers.

Question 13

What if my wedding is held on a public holiday, long weekend or any other major floral date?

Accepted Answer

We’re always thrilled to create floral magic — even on holidays! However, if your wedding falls on a public holiday, long weekend, or major floral date, an additional 20% holiday surcharge will apply to your floral design services.

This applies to dates such as:
Valentine’s Day (14 February)
Mother’s Day weekend (second Sunday in May)
Easter long weekend
ANZAC Day (25 April)
King’s Birthday long weekend (June)
Labour Day (October)
Christmas Eve & Christmas Day (24–25 December)
Boxing Day (26 December)
New Year’s Eve & New Year’s Day (31 December–1 January)

Why the surcharge?
These dates involve increased demand, higher flower market pricing, and often limited availability of suppliers and couriers. We also compensate our team fairly for working during holiday periods. The surcharge ensures we can maintain our service standards, source premium blooms, and deliver a seamless experience — even when the industry is at its busiest.
The surcharge will be clearly listed in your proposal, and we’re happy to walk you through any details or date options that might better suit your budget.
Thanks for your understanding — and for choosing us to bring your day to life!

Question 14

Do you offer styling services?

Accepted Answer

Whilst we don’t offer a full scale styling service, we do offer placement of name cards, menus, candles, bonbonnieres, gift table items, seating chart, welcome signs and so on, for an additional fee. We can sometimes also set out crockery, glassware, cutlery and napkins. We do not, however,  set up large furniture, tables, bars and lighting and recommend having the hire company deliver, set up and pack down their items for you.

Question 15

How is your pricing calculated?

Accepted Answer

APR's pricing is based on the resources required to create impactful floral moments for your event. This allows us the flexibility to design freely, even when flower prices fluctuate, ensuring we can distribute florals across all aspects of your day to maximise your budget and deliver a stunning result.
It's important to note that while we base our retail prices on the wholesale cost of premium and specialty flowers, you're also investing in a comprehensive service beyond just the flowers. What you're paying for includes our expertise, time, and creativity to bring your vision to life—without you needing to manage the details. This covers everything from design assistance and colour palette development, to delivery, on-site installation, clean-up, sourcing materials, arranging flowers, and much more. We’re passionate about what we do, and to continue offering the best service, our pricing reflects the full scope of work involved in delivering a beautiful, stress-free experience for your special day.

Question 16

I already have a Floral Stylist at the venue, will you be able to create certain wedding flowers?

Accepted Answer

Unfortunately, no. Whilst we do work with other different vendors, it can be hard to split up flowers. Each Florist has a different style, quality and brand. We believe our work shines when we can focus solely on our couple’s flowers. We rely on the professional images from our couple’s weddings and it can get complicated with permissions etc on the back end.

Question 17

Can we change our quote after we pay our booking fee?

Accepted Answer

Yes, the $1,000 non-refundable booking fee is primarily to secure your date with APR. After the booking fee is paid, your quote can be adjusted, provided the $5,000 minimum spend is maintained.

Question 18

How are flowers sourced?

Accepted Answer

Flowers are sourced from the Sydney Flower Market or from local flower growers. Almost all flowers are bought in bunches, with exception to a few. If you want one single stem of a Red peony for example, you will have to pay for the whole bunch of Peonies, which come in bunches of five. Most wedding Florists don’t have storefronts where they can on-sell the rest of the stems.

Question 19

Do you use preserved or artificial/silk flowers?

Accepted Answer

Yes. On occasion we use preserved or artificial/silk florals to achieve a particular look. It’s especially helpful in cases of extreme weather such as heat. We always try to use fresh flowers, however it’s sometimes better in the long run to use a mixture—especially due to wind! Wind can dry out or damage blooms. APR will always use best practise to determine what is needed.

Question 20

What are some common myths about flowers/foliage?

Accepted Answer

Native Flowers:
 Native flowers are not necessarily cheaper. In fact, they’re increasingly in demand and, due to their beauty, they often fall into the premium flower category. For example, one King Protea can cost as much as a Phalaenopsis orchid!

Greenery:
 Greenery can be costly, and if it’s not expensive, it typically comes in smaller bunches, requiring more to meet your needs, which can add up quickly.

Greenery/Foliage Garlands:
 A greenery garland can cost around $100 per meter due to the labor and materials involved. They may look simple, but they’re quite labor-intensive. A more affordable alternative is to have loose foliage stems placed on guest tables rather than a full garland.

Spare Flowers:
 Flowers are purchased by the bunch, and every stem is carefully allocated for specific areas of your wedding (such as hair flowers, cake flowers, etc.). There are no spare flowers, so be sure to let your florist know if you need extra flowers ahead of time.

Artificial or Preserved Flowers:
While artificial or preserved flowers may appear cheaper, they often cost more per stem due to their longevity. They can be more economical in the long term if you plan to keep them, but for one-time use, they tend to be more expensive. As we're not specialists in artificial flowers and would be purchasing them specifically for your wedding, we can incorporate a few into your designs. However, we do not offer full hire services for artificial flowers.

“Wedding” Discount Myth:
 Adding “wedding” to an enquiry doesn’t automatically double the price. Floristry is labour-intensive, and flowers are a luxury item. The price you pay reflects the full service APR provides, including designing, planning, sourcing flowers, early morning flower market trips, conditioning, prep, arranging, delivery, setup, post-event cleanup and more. We are committed to delivering exceptional service and would be honoured to be part of your special day.

Size:
 Flower prices aren’t determined solely by size. While larger arrangements often cost more, flower choices play a significant role. A smaller arrangement featuring premium blooms like orchids or preserved flowers can be more expensive than a larger arrangement made with seasonal flowers. When requesting a quote, clarify whether you’re focused on the specific flowers in your inspiration images or the overall size and style of the arrangement.
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Question 21

Where can we view your Terms & Conditions?

Accepted Answer

Our T&Cs are listed at the bottom of each quote, invoice and the complete T&Cs in the Booking Form. You are encouraged to thoroughly read through our T&Cs. If you have any queries or require clarification on any points, please don’t hesitate to discuss it with us.

Question 22

Are there any left over flowers to use for cake/grazing table?

Accepted Answer

Unfortunately no. Flowers are bought by the bunch and for every job, every stem is allocated to a “component” of your wedding and this means that there are no spare or left over flowers. It means that we minimise wastage and ensure we use up every beautiful bloom. To ensure all bases are covered, be sure to let your Florist know in advance that you need to add more flowers to your quote. Please let us know every single flower element you require for your day, no matter how small. This includes, hair flowers, cake flowers, bathroom flowers etc.

Question 23

Can I repurpose my arbour to the reception after the Ceremony?

Accepted Answer

If we can, we are more than happy to repurpose your ceremony flowers into your reception space so you can get the most out of your beautiful blooms. We do charge an additional cost to cover the extra time, resources, redesigning and labour it can take to move your arrangements—they’re not light and some venues are up a hill.

Not all arbours/flower arches can be repurposed due to factors such as the impact of the weather, the structure, weight etc. If your arrangement is on a fixed structure like a pole or tree, we cannot repurpose this. It’s also not ideal to repurpose vertical flowers to a horizontal surface as it wasn’t designed this way originally and there is simply not enough time from the Ceremony to the Reception to redesign anything. However, there may be some exceptions and additional fees will be incurred to completely redesign arrangements.

Due to the above factors, repurposing flowers should be viewed as an addition to the reception space and not a main piece. If repurposing florals is important to you, please let us know so that we can get creative with alternative Ceremony arrangements that are easier to move but will be just as beautiful as an arch/arbour.

Question 24

If I lock in my date and it has to move due to restrictions, what happens?

Accepted Answer

If your date has to be moved to due to restrictions, we simply move dates with you. We do ask that a few dates are put forward for us as options. Being open and communicative has been the best way through so far, and that is generally how we always like to work… global pandemic or not!

Question 25

Do we get to choose our ceremony structure?

Accepted Answer

Yes, of course. We can also provide you with ideas to the use of this space as well.

Question 26

Do I get to choose what flowers to use?

Accepted Answer

Yes! Although there is a but… If your flower choice exceeds your budget we will have to come up with alternatives. For example if you decide in the end that you want all premium Roses and orchids but you have been quoted for some seasonal blooms, we will have to go back to the drawing board. If you have your heart set on certain flowers, please let us know and we will definitely try our best to use these on the day.

Unfortunately, because of the rain, heat, winds, drought etc., sometimes some ingredients aren’t available at certain times of the year or are not suitable for certain weather conditions. We do our absolute best to provide the best substitute.

Question 27

Do you charge a site visit?

Accepted Answer

Once you have booked and we have not worked at your chosen venue before, a site visit is recommended so we can walk through the location together.

However, any further site visits we charge an hourly rate to cover our travel expenses, time with you on site and travelling to and from the venue. If we are familiar with your venue, we are always keen to catch up over a call.

Question 28

Do I get to keep the flowers after the wedding?

Accepted Answer

We absolutely encourage you to keep the flowers after your wedding. If we are bumping out your flowers, please let us know prior so we can put this in our pack down run sheet. We will put aside the best flowers and leave them at the venue for you. It is your responsibility to make sure you have permission from your venue for us to do this. Please keep in mind that we have no control of what happens to the flowers after we leave on the day of the wedding and cannot guarantee how many will be left over at pack down; whether that be guests pull them out of water, the room temperature is quite warm, the weather has affected them or simply that the flowers just don’t last that long. Guests are also welcome to take flowers straight from the arrangements to take home if you would like that. Please ensure all of APR hired items remain behind as a replacement fee will be charged.

Wedding FAQs