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My mission with A Pocketful of Roses

Hey you guys,

It's been a little while since I last posted! Can I just say that it's quite a bit of work running a business on your own, argh! I get help where I can but I need a business partner for sure aha. Any who. Some changes that may be of interest to you is that I have made this blog just for those who've subscribed now. So it's here that you'll have access to tips and insights and such. I've promised you a lot and haven't been able to focus on making you lot special. I haven't forgotten about you... I'm getting there. What would you like to see? Let me know in the comment section below. I'm really keen to know what you'd like. I'll explain why below.

The reason why I became a Florist ... well actually there are many reasons... I love flowers and I love to create but I also remember wanting to offer services I would love from Florists. It's also a pleasure to deliver flowers to people or to transform a space. Flowers have a special power that makes people feel good. I love being a part of that. So months (now years) of learning and $10,000 later (actually more than 10k now) and I have realised that I forgot my reasons for becoming a Florist. Isn't it funny how that happens?! It's very easy to get lost in the business side of things and the competitive nature of something like Floristry.

What I love is being around flowers and other flower lovers. I want flowers to be accessible to all. Yes, flowers cost a lot of money. Not only to buy but also to sell. I sadly admit scoffing at the prices of some bouquets and now I get it. I wrote a post about why workshops cost so much, which you can read here. In lots of ways it translates to running a Florist shop, studio, doing Freelance work etc. Every flower or foliage stem or leaf has a price attached to it.

The Flower Market prices fluctuate also and this changes the retail cost too. There's so much more to any kind of business that unless you're in it, it just may not be considered. So I'm doing my best to cater to all budgets as well as make sure that I am not in debt in the end. This isn't as easy as it may sound. I'm still figuring things out, testing things out and I don't pretend to have all the answers.

I'm pretty transparent and I'm honest in nature and I hope this shines through. Floristry to me isn't about becoming a hype or so big that the quality of my work suffers. It really is about connection and service. Flowers connect people. They express meaning and intention that words cannot. I know I have a lot more to learn and a lot more room for improvement, but with your help A Pocketful of Roses can be a beneficial and most importantly fun, relaxing, informative, connected Floristry service. Would love to know if this resonates with you too.

xo rose

P.S. There are some subscribers who have bought posies from me but haven't taken advantage of the 10% off. Don't forget that it's there! :)

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